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Brief History on Avon The graduation exercise Avon lady was materialisation sales agreementsman visitd David McConnell. In 1886 Traveling book salesman David McConnell started the calcium Perfume guild after realizing women were far more enkindle in his nose samples.In1896, The fraternity disregardd its first brochure. In 1928 The Avon name was used for the first time on products. The name was a reference to the river that runs by dint of Stratford-on-Avon, the birthplace of McConnells favorite playwright, William Shakespeare. In 1939, calcium Perfume association was renamed Avon Products, Inc. In 1953, Avons first video recording advertising was launched. Avon suffered a decline in its fortunes in the mid-seventies and 1980s because of the sort in womens lifestyles. Many women began to work removed the home where or so of Avons demonstrations and sales had traditionally taken place. Andrea Jung joined the keep company in 1994; she was the first Woman chief op erating officer in Avons history. She brought a peeled strategy and vision which was Avon, The Company for Women. After implementing this vision the Avons sale has increased 45% to $7.7 meg in 2004 .Also there was a great increase in stock price. Nowadays Avon has emerged as the company for women and has done so in a stylus which empowers women in a come up of ways and it is known as one of the most redoubtable and successful companies in the world. Avons spate Statement To be the company that best understands and satisfies the product, service and self-fulfillment require of women globally. Avons Mission pedagogy 1. The global beauty leader 2. The womens choice for buying 3. The postmortal direct seller 4. The best place to work 5. The largest charwoman foundation Avons Five abide by: * Trust * prize * Humility * Belief * Integrity The Case study issue and Problem statements Avon has al ways sought-after(a) to increase sales by ex! panding its internet and consumer base. According to Avons slip study, Avon wants to...If you want to get a plentiful essay, order it on our website: OrderCustomPaper.com

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