beer :: essays research papers

Imagine that you are sitting on your front porch on a sunny summer afternoon and you ask for a nice frore beer. Then out of the blue your fri finish up rifles a nice astronomical keg of beer at you, which in turn knocks you backward glowering of the porch. presents another image to contemplate. A man tries to force a refrigerator door shut. When he finally thinks he has it shut, the door busts off the hinges and a beer keg rolls out. These two ads for Heineken beer in the forward-looking keg cans. These ads end with the catchy phrase the keg can can go where fix kegs cannot. When you first see an ad similar this many questions come to school principal first, where are they going with a campaign like this second, why would Heineken ease up cans in a shape of a keg, and why would an ad like this entice me to drink Heineken? To most the great unwashed this add stirs the mind to love why Heineken would make keg cans and these amusing commercials to promote them. The commercia ls carry the pander for the pure fact to catch the attention of the viewer and make them wonder, What if a beer out of a keg can tastes like beer out of a keg?This is angiotensin converting enzyme of the fifteen appeals of advertising, the shoot to satisfy curiosity. Since this is a new type of container for beer its is an unknown commodity to the viewer. Heineken is also an imported beer which is not consumed by most average Americans, which also adds to the curiosity of the ad. Another of these appeals which the ad goes to is the need for prominence. Since Heineken is an expensive imported beer. The manufacturers of Heineken most likely think an ad which shows people drinking or around Heineken shows that they hold a higher genial stature. Companies make you think if you spend the money you will have the fame and fun. too these commercials have another of the appeals. The need for affiliation. Now this may not lead off out in the ad. It just seems as if it is an idea used by the company very discreetly. Heineken seems to say that if you buy the keg cans you wont be one of the people who try to take kegs with them everywhere. You will be one of the people who have the portable kegs , the ones in a can , and able in with the Heineken crowd.