Energy Development and Electricity Usage Essay

Electricity consumption is something we do by of garb and unintentionally. We develop our habits based on our necessitate, hobbies, works, entertainment and enjoyments. We neer really aware of how much we expend daily and how much the initiation of postal code is left in this world. We are named as screen generation, it gist we all depending on electronic stuffs to complete and help us out in our daily life.We economic consumption air-con, television, refrigerator, fan, lamps, iron more over we use electrical energy to charge our gadgets those we probably have more than one wish phone, laptop, tablet etc. We never really care active where the aptitude came from and are we wasting it? Main energy source is fossil fuels including coal, petroleum and born(p) gas.Many of us are unin practiceed about this main source of energy and how much we digest take from the world. We barely go to bed how much the world spent fossil fuels yearly to fulfill our electricity needs. The main problem here is fossil fuels are un-renewable. It takes millions of years for them to be formed and ready to use.Based on a high energies system in this world, we need an alternative energy source to deem our needs without exploiting our main source fossil fuels. We do have an alternative energy support like wind power, solar energy and moving urine energy. Recent alternative energy source is nuclear energy. Those alternatives proven to be ineffective because they barely fulfilled energy needs.A natural proceeds of overusing energy is increased addresss for us. This can come in the form of fuel and energy bills we lead be paying more without an appreciable return on your investment. We may in addition risk lowering the expect lifespan of appliances and other electronics. When we have to replace spent devices, we further impingement the environment by generating waste and purchasing replacement equipment. Our wise use of electricity, therefore, can translate into long- term savings in energy bills and also reduce the need for other purchases.capital of Singapore energy support depends on natural gas imported by Indonesia and Malaysia. Due to Singapore lacks of natural resources Singapore has to be a depending country. Singapores energy support 80% imported from both Indonesia and Malaysia and 51% of it came from fossil fuels.The unawareness of man and lack of information lead me to develop this project. Not only to improve ourselves but also to provide for our next generation.Creative objectiveThe physical object of this project is to raise concourses awareness about the overused of electricity in Singapore household to reduce usage of electricity in their daily activities and to educate people about the effect to the earth. This campaign ordain charter people take an action to against global warming that already happened in our earth.Cultural ContextThe project would be based in Singapore household electricity usage. Singapore is a well-dev eloped country with a high numbers of citizens and resulting in high level of electricity usage, Singapore is a busy city that can make a plentifulness of energy to support their industry, household, office, shopping mall and etc. Singapore doesnt have own source energy, but Singapore had a in effect(p) government that can manage their citizens energy usage with a thin land but big populations.Singapore gets the energy from neighbor countries much(prenominal) as Malaysia and Indonesia. Households and industries in Singapore used a record measuring stick of electricity in 2010 the highest monthly usage in the last sevensome years. Economic activities have grown in the commercial and industrial sectors, which business relationship for 75 per cent of the energy consumption. That why, because Singapore is a busy city, the people can handle their habits from overused electricity.Target market/AudienceThis campaign leave alone focus on household, because at home thats the first h abit that people/families did. The primary will be parents because the parents are the people who make the rules or play an important role in the home. The secondary will be the youth/teenagers because they must know how/about saving electricity to save the earth as generations this day and for the future.Geographical Singaporedemographic Male & Female Family / Domestic Household Age Group Parents (25 45) Teenagers (12 20) Children (6 11) venerable (60+) Middle to High-income rangePsychographic Parents. Working people, fast-paced lifestyle, rarely stay at home. High-tech people Teenagers who like to play computer, electronic games. People who would like to know more about saving electricity. ** SWOTStrength skunk reduce the effect of electricity usage to the earth. People can drive more how to save the electricity and their money. People in Singapore can learn more environmentally friendly.Weakness People still ignoring about the overuse of electricity Most people not well sensible about the effect of overuse electricity.Opportunities To gain support and to educate the domain To remember the public about savings electricity with campaign that already done in Singapore. To spread the actual information about the cost and the solution to minimize electricity usage in Singapore.Threats Public behavioural change Public mind set change*DeliverablesThis campaign will feature a print advertising that is a poster serial that supported by the government, web design for this campaign, and also an application for snotty-nosed phone as a consideration.Success measureThese campaigns will advantage if people croak take action to minimize the electricity. When people start prioritize electricity savings and when the number of electricity usage in Singapore show that the number are decreasing by ever-changing Singaporeans behavior.