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Friday, March 8, 2019

Grunig and Hunt’s Four Models of Public Relations Essay

Grunig and Hunt (1984)s four seats of public relations ar perhaps the approximately commonly used theories in the field. They are useful in that they divide a complicated subject social function into four fundamental areas which lowlife then be separately addressed. Corporations whitethorn refer to these models in establishing their CSR efforts.For example, the first area (Press Agentry) deals with the activities of those who will do anything to prepare publicity. Perhaps Bransonesque stunts are not appropriate for establishing convincing social responsibility, hardly certainly widespread advertising of a particular endeavor (such as BPs cleaner fuel promise) will be beneficial. The Second model describes the modern complexities of the growingly accurate one-way information for tums.An effective example of this can be seen in Shells unexpectedly honest environmental reporting companies wishing to be seen as ethical must adopt similar strategies whether they be communicated t hrough large scale media organisations or perhaps through the companies birth website (a cheaper and safer option). Model 3 and 4 deal with a radially symmetrical and symmetric two-way communication respectively. Some argue the existence of a true symmetric model is not possible, but Grunig and Hunt (1984) insist it to be the most effective. Companies should aim to implement CSR weapons platforms that consider the objective of the PR work to be as important as or more important than the connection itself such as the aforementioned BP pulling out of a potentially lucrative Alaskan Oil drilling project in the interests of the environment.I firmly believe that in most cases where a corporation is attempting to plough more responsible, the strategy is just another method of gaining competitive payoff in a growing market. A corporations exact to differentiate themselves from competition in a society where the consumer is more advised than ever before means that CSR is an important facet of any corporations strategic planning.BPs reputation (through extensive advertising) of cleaner gun was just a byproduct of an unselfish socially responsible program to create cleaner more efficient fuel? I take int think so BPs efforts to create cleaner/ crackfuel is a clever effort to create a distinct product in a homogenous market whilst building a favourable reputation. As Leisinger (2002) statesIn 1994, according to a survey conducted by the Walker Research Institute, some 78% of American consumers avoided products from companies of which they had negative perceptions 48% of these consumers said that their purchasing decisions were influenced by the morality of companies business practices.

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