Business Plan Essay Example | Topics and Well Written Essays - 1000 words - 11

Business Plan - Essay Example An effective business plan will be able to describe the proposed venture in terms of the opportunities or threats of the products or services it offers, marketing forces, competition, business operation and its resources and financial projections (Leach & Melicher, 2008, p. 74). This paper is a brief business plan for Wonder-BAR and it presents the ‘what, where and why’ explanation of this business venture. Australia is one of the largest wine producer in the world since its wine exports have grown in an incredible place in recent years and the country has become market leader in the UK and the second largest in the US (Austrade, 2008). Australia’s larger population and experiences accelerated growth are always positive signs for most industries in the country. The wine and bar industries in Australia have greater growth potential due to mass production with emphasis on quantity with quality (Gruda, Vries & Marsman, 2011, p. 6). As Wonder-BAR will be concentrating on superior quality wines, the company will have greater opportunities and the company will be able to better seize this opportunity if it can meet specific as well as general customer-requirements for leisure, entertainment and natural charms. Wonder-BAR is proposing to introduce a new product in the brand name ‘Choc-Vine’, that will be prepared as a Chocolate Wine for meeting the needs of customers for s mall-wine treats. This will certainly attract large numbers of customers since these small-treat Chocolate Wines can be used as an alternative to sweets for people on the go and on the walk. The Wonder-BAR will be operating as a Limited liability partnership, because this form of business has various advantages such as limited liability, minimum management responsibility and direct pass through of profit and loss for taxation (CCH Australia Limited, 2008, p. 133-